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Introducing Jack


It feels like a long time I've been harping on about 'making insurance better'. That's because it has been.

I want to build an insurance company with design and technology at its core. Two years ago, I tried fulfilling this goal by launching Insurance by Jack.

Insurance by Jack's business model was built upon third-parties. I was using someone else's platform (quote system) to distribute insurance policies through.

I didn't exercise any creative control over the process and wasn't able to fulfil my goal.

Going back to the drawing board, I've partnered with Worry+Peace and become an Appointed Representative regulated by the FCA.

This partnership enables me to build my own quote system, handle enquiries in-house, and own more of the customer experience.

It's no longer Insurance by Jack—now it's With Jack, or Jack for short. New name, new product and new system. One step closer to my goal.

Who is Jack?

Jack is born out of a desire for several things.

Firstly, a desire to use design and technology to simplify the experience.

Purchasing insurance can be a complicated process. It's crucial Jack addresses the question of, "How can this be simpler?". We might not get it right from the start, but we'll continually evolve and improve.

We'll be processing quotes manually in the beginning—not instantly. It gives us an opportunity to be in the trenches and interact with early customers. I want you, our customer, to help shape Jack.

Secondly, I created Jack because I've been a freelancer. Positioning Jack to serve freelancers was a no-brainer. It's an audience I can identify with and speak to.

I want to be an approachable figurehead with insurance. While Jack offers a non-advised role, we'll provide a customer journey tailored to freelancers, key information to help you make an informed decision about your insurance and benefits that are relevant to you.

Lastly, the insurance industry needs change. The FCA is aware of this and has launched Project Innovate, encouraging startups into the industry.

Arguably, innovation doesn't matter much if you're not getting the simple things right. It's important you have confidence in your insurance provider.

That's just as important to Jack as providing a smoother experience via better design and technology.

What Can You Expect?

Our launch is small. We're specialising in professional indemnity insurance for freelance designers, developers, consultants and illustrators. Professional indemnity is the most popular cover for this group.

We'll be focused on acting as your agent in placing the insurance, and providing great customer experience as and when you need it.

What happens next? If you're a freelance designer, developer, consultant or illustrator, you can get a quote!

It's been a long time coming to get Jack out into the wild. Thanks for following along.

We asked ourselves one important question…

What do we want out of an insurance provider?

With Jack is the answer